Auction Manager gives sellers greater control over the entire auction process. From one environment, they can manage lots, send communications and analyse results.
Why should I use Auction Manager?
Auction Manager helps you to:
✔ Set up and manage auctions yourself.
✔ Maintain greater control over the sales process.
✔ Actively inform buyers about ongoing and completed auctions.
✔ Gain insight into auction results.
✔ Manage multiple vehicles more efficiently at the same time.
What can I do with Auction Manager?
Within Auction Manager, you can manage various parts of the auction process.
Create auctions
Easily create new auctions for vehicles available through the Remarketing offering.
You can determine, among other things:
Which vehicles are part of the auction.
Which lots are offered.
The duration of the auction.
The settings for opening and closing the auction.
Manage the lot list
Within Auction Manager, you can find an overview of all lots within an auction.
Here you can:
Check the vehicles.
Review the composition of the auction.
See which vehicles are being offered.
Prepare the lots before the auction starts.
Send opening and closing emails
Auction Manager allows you to manage communication around the auction.
You can:
Send an opening email to inform buyers that the auction has started.
Send a closing email to inform buyers that the auction has ended.
This increases the visibility of the auction and encourages buyers to actively participate.
Download reports
During or after an auction, you can download various reports.
These reports provide insight into:
Auction results.
Bids.
Vehicle performance.
Results per lot.
These insights can help you improve the setup of future auctions.
Who can benefit from Auction Manager?
Auction Manager is particularly suitable for organisations that regularly offer vehicles through the Remarketing offering and want to maintain control over the auction process themselves.
The feature is particularly relevant for:
Remarketing companies.
Dealer organisations.
Leasing companies.
Fleet owners with their own vehicle stock.
Organisations that want to offer larger numbers of vehicles at the same time.
Sellers who want to organise their own auctions within CarCollect.
With Auction Manager, these organisations can offer vehicles more efficiently, actively engage buyers and gain greater insight into their auction results.
Tips for a successful auction
Make the most of the possibilities within Auction Manager:
✔ Make sure the lot list is complete before the auction opens.
✔ Use clear vehicle descriptions and high-quality photos.
✔ Actively inform buyers through opening and closing emails.
✔ Analyse the results using the available reports.
✔ Use previous results to improve future auctions.
A well-organised auction can lead to greater buyer engagement and improved sales results.
Tip
Combine Auction Manager with other CarCollect features:
Inspection Manager → for a complete vehicle listing with inspection information.
Analytics → for insight into performance and results.
Destination Protocol → for control over which buyers have access.
Notification preferences → to automatically keep internal employees informed.
This allows you to get the most out of the remarketing process within CarCollect.